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3 Questions that Can Revolutionize Your Brand's Video Content

Oct 10, 2023

In today's digital age, the content landscape is saturated with AI-driven creations. From advanced tools like ChatGPT to automated video editors, there's no shortage of ways to produce content. But there's a catch: a lot of this content can feel, well, a bit impersonal.

The Power of Soul in Content

While technology has given us the tools to produce content at scale, it's the human touch, the soul, that often gets lost in the mix. And that's where brands miss out. Because when content is devoid of soul, it risks becoming just another voice in the cacophony of the digital world.

But here's the silver lining: Every brand, every individual, has a unique story, a distinct voice. And that's what your audience is yearning for.

Mike Kim's Golden Questions

At a recent event I hosted, my marketing mentor Mike Kim shared three questions he poses during his client onboarding process:

1. What pisses you off?
2. What breaks your heart?
3. What’s the big problem you solve?

These questions aren't just conversation starters. They're gateways to your brand's soul. If you ever find yourself grappling with content ideas, use these questions as your north star. Grab your smartphone, hit record, and just speak your truth. It doesn't have to be a cinematic masterpiece. If it's genuine, it will resonate.

Why Authenticity Matters

Your message might not be for everyone, and that's okay. The goal isn't universal appeal but a deep connection with the right audience. Why expend energy on those who don't vibe with your brand's essence?

A brand film isn't just a marketing tool. It's a reflection of your brand's heart and soul. It's about forging an emotional bond with your audience, showing them the real you.

The Simplicity of Storytelling

Crafting your brand story doesn't require a Hollywood budget or a team of scriptwriters. Sometimes, the most impactful stories are the candid, unscripted moments that offer a glimpse into your world.

And if you're looking to elevate your brand storytelling, we're here to help. Dive deep into the world of authentic video content and discover the magic it can weave for your brand.

Final Thoughts

In a world teeming with content, stand out by being authentically you. Remember, the most powerful storytelling tool is already at your fingertips. Use it to share your story, connect with your tribe, and let your brand's soul shine.

- Ryan


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