Video Marketing ROI Calculator

From Views to Value: Plan Story-Driven Videos That Actually Drive Results

👇 After you calculate your ROI, get our complete toolkit with advanced forecasting and C-suite presentation templates

Video Production Budget ($)

Total cost for video creation

Media/Ad Spend ($)

Promotion and distribution costs

Expected Views

Total anticipated viewership

View-to-Lead Rate (%)

% of viewers who become leads

Lead-to-Customer Rate (%)

% of leads who become customers

Average Customer Value ($)

Revenue per new customer

Return on Investment

Total Investment

Production + Media costs

Expected Leads

Views × conversion rate

Expected Customers

Leads × close rate

Expected Revenue

Customers × average value

Cost Per Lead

Investment ÷ leads

Cost Per Customer

Investment ÷ customers

FREE TOOLKIT

Video Marketing ROI Calculator & Planning Guide

Get the complete toolkit to justify video investments and build bulletproof business cases for your next campaign.

📊 Editable Excel/Google Sheets ROI calculator with advanced forecasting

📖 12-page Strategic Planning Guide with C-suite language and frameworks

📈 Real case studies showing 3x+ ROI from story-driven video campaigns

💼 Ready-to-use board presentation slides to pitch your next video project

Build data-driven video strategies that executives love.