F r e e D o w n l o a d
How To Turn Client Testimonials Into Sales-Boosting Stories That Sell Your Services For You
Discover the simple system to transform “nice” testimonials into persuasive stories that actually drive sales. In minutes, you’ll have a step-by-step plan you can use on any project—no fancy gear or tech skills required.
The truth is, in 2025 without a strategic system for video testimonials, you’re missing out on one of the most powerful tools to attract clients and close sales faster.
And a weak or ad-hoc approach can lead to:
- âś± Losing potential clients to competitors with stronger social proof
- ✱ “Nice” testimonials that sound good but don’t persuade anyone
- âś± Wasting time filming clips that never get used in marketing
- ✱ Slower sales cycles because buyers don’t see clear proof
- âś± Landing pages and ads that underperform even with good traffic
Because if your testimonials aren’t making you money, they’re costing you money.
So grab your FREE Video Testimonial Toolkit and discover EXACTLY how to turn client stories into your most powerful sales asset.
Inside, you’ll get the proven PROOF Framework, real-world examples, and a simple repurposing plan to transform one testimonial into content for your landing pages, social feeds, emails, and more.
Because if your clients aren’t selling for you, you’re working harder than you need to.
If we haven’t met yet…
Hi, I’m Ryan!
I’m a filmmaker, storyteller, and lifelong entrepreneur (ask me about the summer I spent making zombie videos with my best friend Pup on a camcorder that barely worked).
Back in the early 2000s, I fell in love with video — not just the gear and editing, but the power it had to connect people. That passion eventually became Tell Studios, where my team and I have created thousands of videos for brands, associations, and entrepreneurs who want to tell their story with soul.
Along the way, I realized most businesses weren’t just struggling with video production — they were struggling with what to say and how to say it in a way that connects. That’s when I developed frameworks like TELL (Transition, Emotion, Leverage, Lead) and PROOF for testimonials, helping companies capture authentic stories that actually convert.
Whether I’m coaching filmmakers, speaking on stage, or creating brand videos for clients, my mission is the same: help people share their story in a way that builds trust and drives real results.
